The Beginning

Click initiated a partnership conversation between Mercy Health and Silver Dollar City.  The collaboration aimed to separate Mercy from its competitors across their footprint, which aligned with Silver Dollar City’s. Both brands desired to create forever memories among families they serve.

  

The Vision 

With over 75% of Silver Dollar City's guests in Mercy Health's target markets, the partnership was a wonderful geographic fit between two world-class brands. The vision came to life as Mercy Health became "The Official Health Care Partner of Silver Dollar City Properties." The focus centered on creating repeatable memories and enhancing the guest experience through new and existing health initiatives on-site. 

  

The Hurdles 

Launching the partnership amid the pandemic presented challenges for Mercy Health and Silver Dollar City. However, their joint "Play Safe" effort, spanning radio, TV, web, social media, and email marketing, effectively communicated safety measures, ensuring a secure environment for park visitors. 

  

The Solutions 

Mercy Health strategically embraced this family and child-focused partnership, creating three calming rooms at Silver Dollar City for families who have sensory processing disorders. The rooms, designed by Mercy’s behavioral health team, elevated the guest experience, emphasizing the natural connection between healthcare and family happiness. These efforts extended to title sponsorships for baby care centers, strollers, and more. 

  

The Triumphs 

The partnership yielded remarkable results, allowing Mercy Health to authentically engage the Silver Dollar City audience. Beyond title sponsorships and seasonal events, the collaboration generated local community support. Families with autistic children now enjoy an awesome experience at Silver Dollar City, showcasing the achievement of connecting two world-class brands in a meaningful and impactful way